In addition to the renowned Truffle World Market, the event offers a rich program of meetings dedicated to gastronomic excellence and unique sensory journeys. Visitors, coming from all over the world, can immerse themselves in an experience that highlights the most authentic flavors of Italian tradition, a symbol of quality, culture, and the art of fine living.
It is the heart of the Fair, the ideal place to discover and purchase the finest truffles from the Langhe, Monferrato, and Roero. Here, enthusiasts can buy truffles directly from the Trifulao (truffle hunters) and authorized merchants, with the support and oversight of the Quality Commission, which ensures the authenticity and excellence of the product.
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The folkloric events of the International Alba White Truffle Fair are unmissable occasions that involve the entire city in a festive and traditional atmosphere. An extraordinary opportunity to immerse oneself in the history and culture of Alba, thanks to historical reenactments, folkloric performances, and ancient popular games. Visitors are transported on a journey through time with costume parades, waving flags, captivating music, and an explosion of colors that make the experience even more enchanting and engaging.
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Every weekend of the Fair, at 11:00 AM and 6:00 PM, cooking shows allow visitors to discover the secrets of the most renowned national and international chefs who, for the occasion, dedicate their creativity to dishes tailored specifically for the white gold of the Langhe. Guests will watch the live preparation of a signature dish, guided by a top chef who will reveal secrets, ingredients, and techniques, making each step of the recipe an immersive and unique experience. It’s like stepping into the kitchen of a restaurant during the autumn season, where the aromas of top-quality ingredients blend with the unmistakable scent of Alba White Truffle. The gourmet creations, born from the expertise of famous Italian and international chefs, captivate the senses and offer a journey through the unique flavors of Piedmontese and Italian cuisine.
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The Unusual Dinners take their name from the exceptional locations where they are held—historical, artistic, or cultural places that are usually not intended for dining. These experiences combine the pleasure of discovery with that of gastronomy, offering participants the opportunity to explore fascinating sites through a guided tour, which culminates in an exclusive dinner.
The menu is curated by renowned Michelin-starred chefs, who propose signature dishes designed to highlight the excellence of the local area. The Alba White Truffle, the star of the evening, is expertly paired with high-quality ingredients and fine local wines, creating unique and refined flavor combinations.
Thanks to the chefs’ skill and the enchanting atmosphere of the venue, each dinner becomes a sensory journey that engages all the senses. The combination of art, history, and haute cuisine transforms the event into a unique and unforgettable experience, capable of surprising even the most discerning palates.
Thanks to the collaboration with the Barolo & Castle Foundation, a unique opportunity is offered to discover the Roddi Castle through exclusive guided tours. These experiences, which will explore in detail the history and beauty of the castle, will culminate in evocative traditional lunches served in the splendid setting of the castle’s grounds, renovated in a modern way but respectful of its historical origins.
The partnership with the Barolo & Castle Foundation enhances the experience, offering the chance to taste typical dishes of Piedmontese tradition, prepared with high-quality local ingredients. The lunches, served in an environment that blends history and modernity, allow guests to discover the authentic flavors of the region in a setting that celebrates Piedmontese gastronomic culture. A unique opportunity to experience the history and cuisine of Piedmont.
Inside the charming Castle of Roddi, a unique and educational experience comes to life for food enthusiasts. Through practical and theoretical courses, participants will have the opportunity to learn the recipes of renowned chefs in an engaging and interactive way, discovering techniques and secrets of haute cuisine and Piedmontese tradition.
The dishes created during the lessons will then be tasted in a convivial atmosphere, accompanied by the best local wines and the unmistakable Alba White Truffle, enhancing every flavor with perfect pairings.
📅 Every Monday – Iconic dishes from great chefs
📅 Every Friday – Recipes from Piedmontese tradition
An unmissable opportunity to experience cooking authentically, immersing oneself in the flavors and traditions of the region.
Smelling the fragrance of Tuber magnatum Picco, the precious and rare White Truffle from Alba, is a pleasant and immediate experience. However, cataloging its more subtle organoleptic characteristics is a more complex task.
The Sensory Analysis is an immersive experience, guided by judges from the National Truffle Studies Center, that allows participants to deeply explore the qualities of the White Truffle.
During the experience, participants will have the opportunity to discover how to choose a truffle, appreciate its different nuances of aroma and taste, recognize its quality, and learn preservation techniques to keep it at its best.
Additionally, the ideal ways to consume it will be revealed, maximizing its unique and unmistakable flavor.
Piedmont is a region rich in millennia of history, with gastronomic roots that run deep in its cultural tradition. Among its culinary excellences, fresh pasta is a central element, with various shapes that tell stories and local traditions. The “Fresh Pasta Atelier” represents an extraordinary opportunity to learn the secrets of homemade egg pasta preparation, an authentic art passed down from generation to generation.
The experience becomes even more special thanks to the perfect pairing with the White Truffle from Alba, which enhances the flavors and qualities of the pasta. At the end of the course, participants will have the opportunity to taste the dishes prepared during the lesson in a tasting that highlights the products made, offering a complete and unforgettable gastronomic experience.
The Wine Tasting Experience® takes place every Saturday and Sunday: a unique opportunity to explore the richness of wine production in the Langhe, by comparing labels from different producers.
Guided by local experts — winemakers, oenologists, or sommeliers — and created by Strada del Barolo e grandi vini di Langa, this tasting brings you to the very heart of the Langhe, where every wine tells the story of the landscape it comes from.
Alba Truffle Kids is a space entirely dedicated to children, where fun merges with learning in a playful-educational experience.
Here, imagination and craftsmanship develop in harmony with the environment and the territory, with particular attention to the landscape and its care.
The little ones can shape the hills and vineyards, molding natural and architectural elements, while discovering the world of cooking and the wine cycle through games and interactive stories.
All the materials used, from wood to natural elements, are designed to stimulate creativity in a sustainable and immersive context.
An engaging experience that introduces children to the local tradition in an authentic and original way.
The International Alba White Truffle Fair is an unmissable event for food and wine enthusiasts, combining the charm and excellence of the famous white Truffle with a rich program of high-level cultural and musical events. Every year, this event transforms the city of Alba into a lively stage of flavors, traditions, and performances, offering visitors the opportunity to immerse themselves in a unique sensory experience, featuring refined tastings, art exhibitions, concerts, and insights into the history and culture of one of the world’s most prized products.
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