Alba White Truffle World Market

It is the historical heart of the event dedicated to the Tuber Magnatum Picco.

An exhibition area located in the city centre, the perfect place to taste and buy the best truffles from the woods of Langhe Roero and Monferrato.
Inside the market it will be possible to buy truffles – the most precious and rare asset of our region – directly from all the participating sellers (Trifulau or traders), under the supervision and support of the Quality Commission.
Next to the Trifulao, the best local food products and fine wines from the Langhe Monferrato and Roero will be on sale.
Inside the exhibition area there is the “Grande Enoteca” (big wineshop), a place where you can taste wines from Langhe, Roero and Monferrato guided by the Sommelier of AIS Piemonte, the regional section of Italian Sommelier Association.

INFO AND COSTS

Alba White Truffle World Market
Saturdays and Sundays from 11 October to 8 December 2025.
Special opening: Monday 8 December
Opening times: From 9.30 a.m. to 7.00 p.m.
Cortile della Maddalena, access from Piazza Falcone, Alba

Admission Ticket to the Alba White Truffle World Market:

BUY YOUR TICKET HERE

• Full ticket: ONLINE 5,00 € (plus pre-sale fees).
• Full ticket: ONSITE 6,00 €
• Ticket for groups of more than 30 people: ONLINE 4,00 € (plus pre-sale fees).

Groups of more than 30 people:

GROUPS OF MORE THAN 30 PEOPLE: BUY YOUR TICKETS HERE

• Ticket for groups of more than 30 people: ONSITE: 5,00 €
• Children up to 15 years: FREE
• Disabled and carers: FREE
• Tour guides and interpreters of groups with tickets: FREE
• Dogs: ADMITTED

Leash: It is mandatory to keep the dog on a leash in all public places or places open to the public, with a maximum length of 1.5 meters.
Muzzle: The owner or handler of the dog must have a muzzle (either rigid or soft) with them, ready to be used when necessary or upon request by authorities.
(Order of the Ministry of Health of August 6, 2013 (latest extension 08/06/2024)

Combine the admission ticket to the Alba White Truffle World Truffle Market with the wine tasting COUPON:
With this ticket you are entitled to the tasting of two wines at the Grande Enoteca della Fiera (the big Wine Shop inside the fair) and other tastings at all the wine producers stands in the exhibition area. Pocket and glass are included in the ticket price.

• Wine tasting coupon: ONLINE 9,00 € (plus pre-sale fees)
  Purchasable after adding to your cart the admission ticket fot the Alba White Truffle World Market or an experience that includes it (Cooking Show and Taste Workshops).
• Wine tasting coupon: ONSITE 10,00 €

The admission ticket to the Alba White Truffle World Market IS INCLUDED by purchasing Truffle Sensory Analysis, Fresh Pasta Atelier, Workshops, Wine Tasting Experience or Cooking Show. It can be collected directly at the cash desks by presenting the purchased voucher.